Today's business/IT dynamics are characterized by the austerity/spending dilemma. Despite often vast cash holdings, western companies are mostly in a state of mass austerity. But they also rely upon an IT sector that has entered a heightened phase of innovation and expansion that is now too strong to ignore. These conflicting demands also call for a counter-intuitive bet: that IT investments can increase austerity and innovation at the same time. Fortunately, unlike the public sector where the austerity/spending debate rages on, the evidence with IT is much more conclusive. For many modern IT applications, reducing costs and creating value are now two sides of the same coin.

View this clip of David Moschella discussing our research focus for 2012 and review the related links: