Beginning with our 2009 report on Establishing Digital Trust, we have been seeking ways for companies to increase the level of trust both inside their organizations and across their ecosystems. During 2010, these themes are being pursued in several major LEF projects. For example, our work on increasing employee engagement will highlight the relationship between trust and employee performance while outlining the broad cultural and management changes required. Similarly, our project on rethinking risk will show how effective risk management is typically dependent on an effective bottom-up risk awareness culture and process. Finally, our ongoing consumerization/cloud computing work will continue to stress the changing patterns in value creation, collaboration and decision rights that increasingly characterize the successful modern firm. All of these themes and ideas will be featured and brought together at our annual LEF Executive Forum conference in London on May 17, 2010.

While information technology and the Internet will continue to create many new risks and uncertainties, in the end, they will also generate the new forms and sources of trust needed to move our industry forward. Clients must harness these capabilities to assure the business, employee, customer and societal confidence that every organization needs to achieve its goals and fulfil its purpose. The LEF is committed to helping our clients develop strategies and programmes toward this end.

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