Since our initial Mobility Study Tour to Scandinavia and Asia in 2000, we have written a great deal about the consumerization of information technology.  However, it is only in the last few years that consumerization has moved beyond the committed early adopters and entered the always critical fast follower phase.  The mass-market era of consumerization is no longer far away.

Obviously, technology is a major driving force.  Smartphones and tablets are powerful, easy to use, and selling in record-breaking numbers.  Social media services such as Facebook and YouTube, the explosive growth of applications available in the ‘cloud’, and ever-better mobile connectivity are changing the way we all live and work.  Many of the latest cars from Audi and other manufacturers can come with their own WiFi hotspot.  These improvements will continue.

The net of these changes is that we are entering a new, post-PC world.  The old world of standard-issue corporate PCs and BlackBerries, all controlled by a pervasive IT nanny state, is no more.

The greatest benefits will accrue to those firms that rapidly take advantage of new technologies and concepts as they become available.  This report is designed to help CIOs and senior IT leaders better understand and prepare for the important changes ahead.

Related Documents
As mentioned in Page 30 of the full report, the post-PC world is much more about responsibilities and change management than it is about devices. To make these changes clear we need to create a new, written deal with employees. What should go into this deal?

Click on the following Urls to view a 'Rules of the Road' document, a 'Sample Contract', and a shorter, 'Big Rules' Contract that both employees and the firm signed. NB: The Big Rules contract is extracted from our 2008 Workbook, entitled A Workbook for Harnessing Consumerization and Web 2.0.

Read Doug Neal's featured guest slot in the October 11 Economist Debate - This House Believes We are in a Post-PC World