Driven by global competition, firms in the developed world are seeking new approaches to adding value, searching for unmet demand beyond today’s highly contested markets. At the LEF, we see three basic approaches to this. The first is smarter products that have more functionality and can command a premium price. The second is a superior customer experience through careful design of the customer interface and a ‘customer centric’ culture. The third is enhanced services that offer value and support that the customer cannot easily realize for themselves.

Kirt Mead, who leads the LEF EP research in this area, will discuss how the most advanced firms are innovating along these three dimensions, how these strategies are being affected by recent economic events, and on the implications for both the business and the IT organization.

See event:  From the Boardroom to the Cloud – Are Business and IT Organized for the Future? (18 May 2009)