In the second of his two web conferences, Francis Hayden will draw on his research into The Future of Outsourcing to address the factors that impact the success of innovation in outsourcing deals. Whilst innovation is often sought, clients frequently struggle to realise their expectations.

Within ´innovation´ we include not just the big exciting breakthroughs but everything for which the outcome is not known in advance. And this is the management challenge; is it possible to structure a deal that aligns the interests of the supplier with those of the customer so that they can work together on the exploration and exploitation of potentially valuable opportunities?

It may be a bigger challenge for managers, but in our view, making innovation successful holds the secret to truly productive and value-creating relationships. Francis´ research indicates that the challenge can be overcome and once the underlying principles become well understood we predict the emergence of a new model, something we call Dynamic Outsourcing. Francis will discuss this model in the concluding part of this web conference.