This Workbook is about taking advantage of the consumerization of information technology – the process by which information technology products and services are being embraced by society in general, supported by the emergence of the second generation of the Internet, Web 2.0. This transition is one that will be on our agenda for the next decade. Some of the most important decisions IT will make will be about where and when to take advantage of consumerization. This book is organized to help you to plan and implement your strategy in three important areas of opportunity that consumerization is opening up:

• Employees and customers have become much smarter about information technology. There is a growing awareness that value is increasingly created by the way that employees – from accountants to zoologists – make use of or mediate information technology.

• There is now a wide range of consumerized products and services, typically available through the Internet, providing a new, lower-cost public infrastructure that is increasingly appropriate for use by enterprises.

• There are new business opportunities as consumerization and Web 2.0 drive business process and value redefinition. IT needs to have structured conversations with the business about the consequences of these changes.