In this report, for the sake of brevity, we will call the top three areas in the figure ‘product IT’ – IT that is embedded in or essential to what the business offers to its customers. The ability of the traditional IT department (‘Enterprise IT’) to participate in these new developments varies considerably from one firm to another. In many companies, particularly those selling high-tech products, ‘product IT’ is in the hands of engineering or product development groups (‘Product IT’), and Enterprise IT often has difficulty participating at all. But in firms selling services, particularly financial services, the cooperation between Enterprise IT and Product IT is often close and fruitful.