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This report is the latest in a series of projects over the last five years supported by our Consumerization Working Group, a collaboration between LEF researchers and client companies with an ongoing interest in this topic.

These consumerization evangelists have been meeting regularly to share knowledge and review mass-market IT trends that are relevant to enterprise IT. Over the last year it has become clear that the set of technologies, trends and capabilities generally encompassed by the term Web 2.0 will force wide-ranging and unprecedented changes. The Working Group recognized that their organizations need to be aware of and plan for those changes, and to that end proposed this Research Study.

We believe that the consumerization of the IT industry will only build momentum over the coming years, and thus we expect to continue to rely on the Working Group to help us explore new ideas and identify emerging practices. We thank the members for their time, effort and support, and invite other clients to join us in this important and ongoing area of research.