This Position Paper explores the interdependence between three powerful variables which collectively can have a tremendous impact on organizational performance and competitive advantage.  Firstly, the model of management which has been identified as one of the biggest bottlenecks to performance.  Secondly, social media technologies which are increasingly being adopted by forward thinking organizations, and finally, levels of employee engagement which is a source of untapped potential in all organizations.

Most organizations today are faced with an increasingly complex array of challenges and opportunities necessitating the need to be more responsive, innovative and adaptable.  Challenges that can only effectively be met through leveraging both the technology itself as well as the lessons social media technologies can teach us, and by creating more engaging work environments through the adoption of more helpful and appropriate management practices.

This paper will appeal to those CIOs and IT leaders who wish to lead the debate within their organization about improved performance and more effective forms of working.   It will also appeal to any business leader who has concluded that current working practices are becoming less effective and to win in the markets of tomorrow you will need to learn and adapt faster than your competitors.

Click here to watch a short video of Alan Matcham discussing the main messages from this Position Paper.

Read Investor's Business Daily article from 10 June  2010 on Business 'Facebooks' Will Boost Innovation