Forward-thinking CIOs recognize the challenges posed by business/IT co-evolution, and are keen to move their functions up the value chain beyond the traditional role of providing reliable IT systems and services.  Experience has shown, however, that successful adoption of more advanced relationships calls for much more than the appointment of relationship managers; it requires a profound re-thinking of the IT function’s operating model. 

Drawing on case studies and our ongoing research, this report explains how each of the '4P's' has evolved and where they should be applied in today's rapidly evolving IT environment. It also describes the education courses that we have developed in order to help clients address the organizational and human demands of business/IT relationship management - demands that must be met if IT executives are to provide stronger leadership within their firms and earn their place at the top executive table.

Learn more and request copies of our BRM playing cards to help you stimulate discussions about how IT is viewed and managed in your organization.