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    • Customer Service Strategies and the Role of IT>
    • Published Research>

    Published Research

    • Customer Service Strategies and the Role of IT 31 Jul 09 | Single Topic Report
    • Advanced Models for Business/IT Innovation 18 May 09 | Presentation
    • The Global Recession - IT's Role, Impact and Future 30 Apr 09 | Position Paper
    • Customer Centricity, the Marketing Function, and the Role of IT 30 Sep 08 | Presentation
    • Customer Centricity and the Role of IT 29 Sep 08 | Single Topic Report
    • Enterprise vs Product IT - The Influence of Industry and the Business Model on IT Positioning and Strategy 26 Mar 08 | Presentation
    • Enterprise IT vs. Product IT – Factors Influencing Cooperation and Integration 3 Dec 07 | Single Topic Report
    • The Impact of Information Technology – an Industry-Specific Perspective 15 Nov 07 | Presentation
    • Drivers of Business IT – Product IT Cooperation 15 Nov 07 | Presentation
    • Case Study - Raytheon Space and Airborne Systems 15 Nov 07 | Presentation
    • Case Study - WPP 15 Nov 07 | Presentation
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