<ul>
	<li>
		Develop a practical approach to simplifying and standardizing IT in the typical firm.</li>
	<li>
		Develop a higher-level argument that states the case for simplification and standardization in terms that are accessible to business management.</li>
	<li>
		Show how and where to apply advanced services which are increasingly available from third parties: ASP services, and consumer services on public infrastructure.</li>
	<li>
		Incorporate the results of &lsquo;test driving&rsquo; the approach in half a dozen firms.</li>
</ul>
<p>
	Key questions to be addressed by this research include:</p>
<ul>
	<li>
		How do you determine what elements of IT have become generic and should be considered for standardization?</li>
	<li>
		What are the options for standardization that need to be considered?</li>
	<li>
		How do you best display these results to management in a powerful way?</li>
	<li>
		How do you determine which of several alternatives for standardization should be pursued into detailed analysis?</li>
	<li>
		How do you combine standardization initiatives into a comprehensive programme for discussion with the business?</li>
</ul>