Research Associate - Executive Programme
Leading Edge Forum

With a first degree in architecture and town planning, an MBA as well as a PhD from London Business School (titled The Impact of Context and Complexity in New Product Development), Bettina von Stamm has developed an expertise in innovation, new product development and design.

Her work, which spans research, teaching, consulting and speaking assignments, has resulted in the writing of two books – The Innovation Wave (2002) and Managing Innovation Design & Creativity (2003) – both published by Wiley.

A further spin-off of her activities is the Innovation Wave™, a tool for the facilitated assessment and development of innovation capability in organisations (www.innovationwave.com).

Bettina is currently a Visiting Fellow at Cranfield School of Management. However, for the five years previous to this, she ran the Innovation Exchange (http://iexchange.london.edu), a network based at London Business School.

Other previous activities include developing and teaching a module on the ‘Design Process’ of the distance learning MBA in Design Management of the University of Westminster, and a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International.