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    • Venkat Ramaswamy>

    Venkat Ramaswamy


    Michael R and Mary Kay Hallman Fellow and Professor of Marketing
    University of Michigan

    Venkat is the Michael R and Mary Kay Hallman Fellow and Professor of Marketing at the Ross School of Business of the University of Michigan. He is author of numerous books and articles.

    Published research by Venkat Ramaswamy:

    • Leading Edge Forum Journal: June 2005 - The evolution of enterprise IT 1 Jun 05 | Journal
    • Experience co-creation: The new frontier of IT 1 Jun 05 | Journal Article

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