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    David Moschella

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    David Moschella

    Global Research Director
    Leading Edge Forum

    David Moschella is the Global Research Director for the Leading Edge Forum. In this position, he guides a series of strategic research initiatives aimed at helping CIOs and other Enterprise IT leaders understand and exploit the ever-expanding intersection between business and information technology. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, environmental strategies, and the co-evolution of business and IT.  His most recent published research is entitled The Next Generation of Digital Game-Changers.

    An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press. The book assessed the implications of the shift from a supplier-driven to a customer-led IT environment. His 1997 book, Waves of Power, assessed global competition within the IT supplier community. He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT.

    David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.

    Recent press articles

    Computerworld (May 2011):  The Green IT movement has lost the plot

    IT Business Edge (May 2011):  The Economics of IT Equipment Recycling

    David Moschella has recently been researching:

    • Smart Growth - Leveraging IT for Expansion and Austerity
    • The Next Generation of Digital Game-Changers
    • Energizing and Engaging Employees
    • The Global Recession - IT's Role, Impact and Future
    • Rethinking Risk - Strategies for Today's Changing Business Climate
    • Organizing IT for the Future
    • Developing an IT Strategy for your Industry
    • Business and IT Co-evolution
    • The future of the IT organization – A research perspective
    • Green IT - Moving Beyond the 2% Solution
    • Business Imperatives Survey 2005
    • A Workbook for Developing a Business/IT Strategy

    Published research by David Moschella:

    • The Next Generation of Digital Game-Changers 31 Jan 12 | Podcast
    • The Next Generation of Digital Game-Changers 31 Jan 12 | Presentation
    • Preparing for the Co-evolution of Marketing and IT 16 Jan 12 | Video
    • The Global Economy Today, IT's Role and our Research Focus 16 Jan 12 | Video
    • The Next Generation of Digital Game-Changers 16 Jan 12 | Video
    • Is IT Making Unemployment Worse? The Debate Has Begun 11 Jan 12 | Research Commentary
    • Socially Awkward - The Evolving IT/Marketing Relationship 7 Dec 11 | Presentation
    • Fusing the Austerity and Growth Agendas – 2012 LEF Research Outlook 1 Dec 11 | Research Commentary
    • Conceal or Reveal? Transparency Strategies for Business Advantage 28 Nov 11 | Position Paper
    • Big Data Comes with Big Challenges 1 Nov 11 | Research Commentary
    View all by this Researcher

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