Vice President
XenApp Product Group, Citrix Systems

As vice president of marketing for the XenApp product group, Hollison is responsible for leading the go-to-market plans for the company’s flagship product line.  He provides oversight and vision for product strategy and cross-product solutions and acts as an evangelist in shaping the rapidly growing desktop virtualisation market.

Hollison joined Citrix in 2006 as vice president and chief of staff.  After driving the successful introduction of a desktop delivery strategy for Citrix, he was asked to manage the highly strategic new product line, XenDesktop, before moving to the marketing group.

Hollison joined Citrix from Microsoft where he was responsible for the development and delivery of marketing messages targeting C-level executives.  During his tenure, he led a worldwide network of nine executive briefing centres delivering over $4 billion in influence revenue per year, and produced customer events such as the Microsoft CEO Summit. Before joining Microsoft, he spent 13 years with IBM in a variety of executive product line roles including director of worldwide sales for both WebSphere and Lotus Software. While at Lotus, Hollison was responsible for driving the company’s emerging product portfolio in the collaboration market.

Hollison holds a bachelor’s of science degree in management from Georgia Institute of Technology.  He is also an accomplished public speaker who has shared his insightful messages on the business impact of technology with audiences around the globe.