Customer Centricity
- Leveraging the Co-evolution of Marketing and IT 27 Apr 12 | Blog Post
- Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT 24 Apr 12 | Single Topic Report
- Developing an Outside-In Perspective 13 Apr 12 | Research Commentary
- Socially Awkward - The Evolving IT/Marketing Relationship 8 Mar 12 | Presentation
- Marketing and Enterprise IT – An Indispensable Relationship 8 Feb 12 | Blog Post
- Socially Awkward – The Co-evolution of Marketing and IT 1 Feb 12 | Presentation
- Socially Awkward - Preparing for the Co-evolution of Marketing and IT 1 Feb 12 | Presentation
- Preparing for the Co-evolution of Marketing and IT 16 Jan 12 | Video
- Preparing for the Co-evolution of Marketing and IT 5 Jan 12 | Blog Post
- IT, Marketing and the Emerging Double-Deep Professional 6 May 11 | Blog Post
- Customer Service Strategies and the Role of IT 31 Jul 09 | Single Topic Report
- Customer Centricity, the Marketing Function, and the Role of IT 30 Sep 08 | Presentation
- Customer Centricity and the Role of IT 29 Sep 08 | Single Topic Report
- Delivering Sustained Competitive Advantage Through Information Technology Services 18 Apr 06 | Single Topic Report