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Throughout its history, information technology has been on a journey, becoming ever-more integrated with business and society. Consider that employees are no longer just users; increasingly, they must be double-deep – skilled in both their particular job functions as well as the relevant IT know-how. Customers are no longer just consumers; they are an increasingly important source of information, entertainment, expertise, and even innovation. In many organizations, IT is now inseparable from management decision-making, corporate culture, and the larger contract between business and society.
These developments are changing the very nature of work as well as the business practices and social contracts needed inside and outside of the firm. The Internet continues to create exciting opportunities in areas such as social networking, mobility, collective intelligence and virtualization, but it is also creating new risks and challenges as traditional command and control cultures must adjust to a marketplace increasingly driven by communities, participation, transparency, and trust. These forces are particularly challenging today, as institutional failures, a prolonged recession and a wide range of global market pressures have seriously strained the relationships between business, government and society.
In this one-day session, the Leading Edge Forum and prominent business and academic leaders will assess The Changing Nature of Work, and the business and cultural changes that will be needed to realize the full potential of the information technology revolution.